What Is Website Hosting?

Hosting is to a website, like fuel to a car. 

No car can run without some kind of fuel (gas, diesel, electricity), and no website can run without some kind of hosting.

But not all hosting solutions are created equal. Just like fuel for your car, different hosting solutions will give you different results.

Technically speaking, web hosting is a service that allows to publish a website or web page on to the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed on the Internet.

Websites are hosted, or stored on special computers called servers. When people want to view your website, they enter your website address into their browser. 

The browser locates your web host and from there, your website. It then retrieves and displays the webpages as needed.

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Why is it important?

Websites can’t run without hosting.

 A better question is “why is high quality hosting important?” There are many reasons why, the most important being the 5 S’s:

  1. Speed
  2. Stability
  3. Security
  4. Scalability
  5. Sterility

Speed Your website needs to load quickly; if not, people will click away from your website more often (known as having a “high bounce rate”), and search engines will rank your website lower in the search results. Thus, slow speed gives a poor visitor experience and hurts your search engine rankings.

Stability If your website isn’t stable and reliable, in other words, if it ever goes offline or doesn’t load properly, you risk losing business. Good hosting solutions have multiple systems in place to ensure uptime, overall stability, and reliability.

Security As publicised data breaches have reminded us all too well, hackers are a constant threat to websites. They seek to steal personal or financial information, hold the computer hostage for ransom, or take it over to use for attacks on other computers. Like being a victim of a traumatic home invasion, a successful website hack can leave your website a mess and your reputation in shambles.

Scalability As your website popularity grows, you need the machine that runs your website to grow with you (otherwise speed and stability will become an issue).

Hosting solutions that are set up to support your growth will have infrastructure in place ready for you to leverage when the time comes.

Sterility A ‘sterile’ web neighbourhood is one that is free from undesirable websites. Just like you’d like your home to be free from germs, your website will only perform at its best if the servers that host it are also free from germs. For best website performance, you need to ensure that your website isn’t sharing servers with porn websites , gambling websites, Pharma websites, and “junk” websites (while not always the case, these junk websites often use extensions such as .ru (Russia), .cn (China).

Securing your website begins with a simple phone call.
Contact PinPoint Digital Marketing today for a free consultation on how to improve your digital presence and increase your businesses visibility with search


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