What is social media management?

Social media management (SMM) is the process of creating, scheduling, analysing, and posting engaging content on major social media platforms like Facebook, Instagram, Twitter, and LinkedIn. 

Pinpoint Digital Marketing’s social media management for small businesses is part of the overall strategy and hands-on approach that we offer our clients to exhibit their services and products.


Pinpoint Digital Social Media Management

Our social media management services help increase brand awareness, build customer relationships, and grow website traffic.

Why is SMM important to your business?

Social media plays an important part in the business landscape. With 3.2 billion people using social media around the world, and 11 new users every second, it’s safe to say the trend has turned into a global standard. Social media management tools and services can help business and entrepreneurs reach a wide audience and make running a social media campaign decidedly simpler.


Increasing your website traffic will directly influence leads and sales. We will focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can add-on retargeting ads to stay in front of recent website visitors.

Growing your followers on social media will help you increase word of mouth and referrals. Our social media marketing services will help you increase your followers with relevant people. We will ensure that your followers match the demographics, interests, and behaviors of your typical customers.

When you build a strong connection through engagement with your audience, they are more likely to buy from you. We will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection is with your audience.

Did you know that six hours of social media management per week can lead to a 66% increase in lead generation and a 61% improvement in search engine rankings?

Why choose Pinpoint for
your social media?

Pinpoint Digital Marketing helps supplement your digital marketing efforts by providing expert social media services, specifically tailored for YOUR business needs. We aren’t just passionate about social media! We have the skills and knowledge needed to ensure your business dominates the local market, by fully utilising the power of social media.

If you don’t have a dedicated internal social media manager to manage your company’s social media profiles, let our experts at Pinpoint Digital take that off your plate.