What is search engine optimisation?

Search engine optimisation (SEO) is the method of improving your website’s ranking in Google, Yahoo, Bing and other search engines. A well-planned and well-implemented SEO campaign will help bring more relevant traffic to your website, increase exposure, reduce bounce rate and increase sales

SEO is fundamental to a business’s success. At Pinpoint Digital, our SEO strategies will earn your site a higher ranking in search results. We provide a full SEO keyword rankings report, a link building profile report and indexed page information.

Our customer-focused team will improve your traffic flow and increase sales for your web-based operation

Why is SEO important to your business?

SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site. 

While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines. Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements

Search engines are getting smarter, but they still need our help. Optimising your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results. 

Key Benefits of SEO

  • Grow your online presence
  • Improve your local reputation
  • Build trust with your search results
  • Increase traffic in a cost-effective way
  • Attract more customers
  • Generate measurable results
  • Build a well-established online presence

Why choose Pinpoint Digital for SEO?

Pinpoint Digital’s search engine optimisation campaigns are set up and run by our in-house local digital specialist. We ensure your campaign is meeting your objectives by giving local insights and best practice of digital marketing, while you can get back to running your business.

We believe in absolute transparency. We have 100% confidence in all of the actions that will be completed for your website and you’ll be able to see your results and get real-time progress updates as your campaign advances. You will also be able to track the daily progress made on your keywords and review Google Analytics reports in order to see traffic and bounce rates all in one place.

Our SEO team has some of the most experienced analysts in the industry and we do all of our work in-house. Your dedicated account management team will strategise to provide a successful and ecient marketing plan for you and your business. By only managing a handful of accounts, each management team can dedicate their full attention to your business goals, familiarise themselves with your industry, and develop a customized plan that will produce the most value for your investment.

Your account manager will keep you up-to-date on the progress of your campaign and what can be done for further improvement. We make it our first priority to maintain top-level customer support, which is a key reason why so many small businesses trust us with their SEO budgets.

Search engines constantly improve their algorithms in order to provide the best search results for their visitors. This means that SEO practices and standards frequently change, and it is important to hire an SEO firm that can roll with the punches and re-direct focus when needed.

We are always learning and familiarizing ourselves with the latest search engine updates and practices. We will never use unethical techniques to cheat or manipulate rankings. All of the work that we do will always align with current SEO standards to ensure that you rank naturally and show continual organic growth.


Turn your visitors into customers with our team of experts. We’ll develop a suitable conversion-rate strategy.


We help you get more reviews of your company and brand while addressing them with sentimental analysis and press release distribution.


We’ll add relatable keywords on your website to help boost your traffic significantly.


Find your website on the front page of every search engine.