What is hosting?

Hosting is to a website, like fuel to a car. No car can run without some kind of fuel (petrol, diesel, electricity) and no website can run without some kind of hosting. But not all hosting solutions are created equal. Just like fuel for your car, different hosting solutions will give you different results.

Technically speaking, web hosting is a service that allows someone to publish a website or web page on to the Internet. A web host or web hosting service provider is a business that provides the technologies and services needed for the website or webpage to be viewed on the Internet.

Websites are hosted or stored on special computers called servers. When people want to view your website, they enter your website address into their browser. The browser locates your web host and from there, your website. It then retrieves and displays the webpages as needed.

Why is high-quality hosting important?

Websites can’t run without hosting.

Finding a clean and optimised server or host is important for having lightning fast clicks, speedy updates, and high security.

Your website needs to load quickly; if not, people will click away from your website more often (known as having a “high bounce rate”) and search engines will rank your website lower in the search results. Thus slow speed gives a poor visitor experience and hurts your search engine rankings.

If your website isn’t stable and reliable, in other words, if it ever goes offline or doesn’t load properly, you risk losing business. Good hosting solutions have multiple systems in place to ensure uptime, overall stability and reliability.

As publicised data breaches have reminded us all too well, hackers are a constant threat to websites. They seek to steal personal or financial information, hold the computer hostage for ransom or take it over to use for attacks on other computers. Like being a victim of a traumatic home invasion, a successful website hack can leave your website a mess and your reputation in shambles

As your website popularity grows, you need the machine that runs your website (your host/servers) to grow with you (otherwise speed and stability will become an issue). Hosting solutions that are set up to support your growth will have infrastructure in place ready for you to leverage when the time comes.

A ‘sterile’ web neighborhood is one that is free from undesirable websites. Just like you’d like your home to be free from germs, your website will only perform at its best if the servers that host it are also free from germs. For best website performance, you need to ensure that your website isn’t sharing servers with adult websites, gambling websites, pharma websites, and “junk” websites (while not always the case, these junk websites often use extensions such as .ru (Russia), .cn (China)).

Why choose Pinpoint for hosting?

At Pinpoint Digital, we provide customised solutions to all our clients, and make sure that their website has speed, stability, security, sterility and scalability.

We personally manage every element of your website for you – this includes security checks, coding updates, etc.

Specifically configured to deliver lightning-fast website load times.

We ensure servers aren’t saturated with a lot of other websites or that you’re ever anywhere near less desirable websites. This helps to ensure excellent server performance

Including Antivirus and Malware Scanning (plus removal) so that your site always stays virus/malware free.

At PinPoint we protect your website from hackers and attempts to take your website down.

Your website is always up to date and any vulnerabilities are fixed as soon as they’re discovered.

At Pinpoint we provide daily backups, so that you always have a safety net in place.

SSL Certificate, which secures the visitor’s connection to the website and also improves the website’s SEO ranking.

At PinPoint our content delivery networks (CDN) ensure your web pages are loaded faster.

24/7 Support, meaning you’ll always have someone you can call on whenever you need help.


Our servers are dedicated and optimized to wordpress websites.


We have weekly backups sent to Amazon S3 with an instant retrieval system.


Always have the latest version of each plugin and theme available.

100% CLEAN

We never accept any adult or pharma websites on our servers.