Online reputation management
What is Online Reputation Management?
Online reputation management (ORM) means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet.
The purpose of online reputation management is to create balance, counteract misleading trends, and allow you to put your best foot forward.
Not only do people view the Internet as their first source of information, but they also trust what it tells them.
Why you should care about your businesses online reputation?
A positive brand image can undoubtedly influence a consumer’s decision to buy a product — and, for virtually every business, a positive brand image starts online.
Even if you are a small business, social media users are increasingly likely to talk about your business online. More and more, users are conversing on sites like Facebook, LinkedIn and others about products and services. Although you can ignore these conversations, there’s one inherent risk with this: Your online reputation can have a significant impact on your offline business relationships.